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  • Writer's pictureMagnetic Community News

Call for industry leaders to shape the future of tourism on Magnetic Island


Pictured above: Nelly Bay beach


Townsville Enterprise, under the guidance of the Magnetic Island Masterplan steering

committee, is seeking two industry representatives for the newly formed Magnetic Island

Tourism Alliance (MITA).

An outcome of the Magnetic Island Tourism Masterplan – launched in 2023, the Magnetic Island Tourism Alliance (MITA) will be a collaborative body established to provide guidance and advice in relation to the implementation of sustainable tourism developments and projects that are identified within the Magnetic Island Tourism Masterplan, with the overall mission of striving for sustainable tourism development.


Townsville Enterprise Director Visitor Economy and Marketing, Lisa Woolfe said the

establishment of a cohesive Tourism Alliance – guided by industry – is the next crucial step in

delivering opportunities for the island.

“As the Destination Management Organisation for Townsville North Queensland, Townsville

Enterprise is looking forward to being part of this next evolution for the island, which we know

contributes $380.2 million to our visitor economy each year,” Mrs Woolfe said.

“This Tourism Masterplan is our blueprint to ensure visitor growth is managed sustainably to

protect the natural environment and deliver a world-class, visitor experience; to do this, a

cohesive, and well-represented Alliance backed by industry, government and community is the only way this vision will become a reality.”

“We are seeking passionate and experienced industry representatives who possess a deep

understanding of the regional, national and global tourism landscape and who are able to

effectively network and advocate for Magnetic Island – and we know there are many that fit the criteria”.


The Alliance, which is currently represented by key stakeholder groups – including local state

and federal Government as well as community groups will play a vital role in facilitating the

exchange of information and actively contributing to the growth of tourism on Magnetic Island.

Tourism Magnetic Island Chair and industry representative on the Alliance, Deb Barber said the Magnetic Island Tourism Masterplan has enabled locals, businesses, tourism operators and government to work together.

“Collaborative representation is vitally important in decision making, information sharing and

engaging with stakeholders to obtain the best outcome for tourism on Magnetic Island.” Mrs

Barber said.

“I am excited to be part of a collaborative and strategic group that will guide and influence

destination planning and development on Magnetic Island.”


To submit an Expression of Interest (EOI), register your details via


For more information on the Magnetic Island Masterplan, and the Magnetic Island Tourism

Alliance roles and application process, visit www.townsvilleenterprise.com.au

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